Our story begins in 1980 in the small village of Banskhoh, near Jaipur, Rajasthan, where my father, a man from humble beginnings, started a small handmade carpet business. Born into a middle-class family, he and his friends crafted each carpet by hand, selling them to nearby dealers. Over the years, my father’s skill and dedication earned him significant fame and success throughout the 1990s. He turned our family’s modest enterprise into a well-known name in the region, and his hard work and passion strengthened both our business and his position as an industry leader.However, as the world moved into the digital age, our business faced a new challenge: the rise of the internet. My father, who had little understanding of the online world, struggled to adapt. Without a digital presence, our business gradually declined over the next two decades, barely managing to meet our basic needs.But in 2018, I, Asraj, decided to take control of the business. Even though I was only 18 years old, I had always been interested in business and saw the internet as an opportunity to revive our family’s legacy. I taught myself the ins and outs of the digital world and began taking our business online.The response was overwhelming. We started receiving orders from abroad, especially from the UK, where our products received a lot of love. This success fueled my passion, and I expanded our reach to other countries, introducing our handcrafted carpets to a global audience.Today, we are proud to be a thriving business once again. We provide employment to over 300 people in our village—more than 100 women and 200 men—who work on our 250 handlooms to create beautiful, handmade carpets. Our office team has grown to over 50 people, and together, we continue to teach, innovate, and share our craft with the world.From a small workshop in 1980 to a globally recognized business, we are honored to carry forward the tradition my father started in Banskhoh, while embracing the future with the opportunities the digital age provides.